A purpose driven company—for 140 years.
Founded in Newark. Rooted in community.
Prudential’s strong sense of social responsibility and community-building was embedded in the company from the beginning. Founded in downtown Newark, New Jersey in 1875, we’re proud to say we were the first company in the U.S. to provide life insurance to the working class.
Prudential has been a symbol of strength and stability through the good times and the challenging periods. From world wars to depressions to technological revolutions, we’ve been there for our customers and communities—and our commitment to both has not changed. To this day, our headquarters remain in Newark.
Fast forward to today: We’re a global financial leader.
With $1.334 trillion in assets under management, Prudential is the 9th largest institutional asset manager worldwide. Plus, we’re the 2nd largest life insurer in the United States.1
We do business the right way. Prudential strives to solve the financial challenges of our changing world—helping our customers achieve peace of mind and financial security.
In 43 countries across the globe, our diverse and talented employees are dedicated to living up to the trust that our customers place in us. Delivering on our promises – and the financial security they represent – is the foundation of our success, now and in the future.