Marketing - Newark, NJ Senior Analyst, Data Analytics

About the position


We are looking for a talented, ambitious, strategic thinker + quantitative analyst to join our marketing and customer analytics team and help increase new customer acquisition for Prudential. You will use your strategic thinking to guide marketers and product managers about how to drive lift in incremental sales. You will use your analytical reasoning and technical knowledge to make sure that we have the right data to analyze our audience behavior. You will use your quantitative skills and expertise in digital marketing and customer experience to turn data into information into insights into actionable recommendations. You will use your excellent communication skills to tell great stories with data and persuade stakeholders that your recommendations are in the best interest of the business. By doing all these things well, you will help millions of people achieve Financial Wellness, plus you will build relationships (and hopefully a career) here at Prudential.

Description of what the employee will do on a daily basis:

·        Help stakeholders define KPIs for product/campaign

·        Define requirements for data collection for tagging specialists and data engineers, work with them to implement, perform QA

·        Create self-serve dashboards for stakeholders, using Adobe Analytics, Excel or SQL + Tableau

·        Do deep dive analyses using PowerPoint to uncover optimization opportunities for marketers and product managers

·        Be a strategic consultant for A/B testing or targeting, advertising, email marketing, UX development



·        Bachelor’s degree required

·        Experience with Microsoft Office applications such as Outlook, Word, Excel, PowerPoint

·        Prior experience working with data a plus

·        Prior experience in marketing a plus

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.

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