Marketing - Newark, NJ | Shelton, CT | Hartford, CTProduct Marketing Manager

About the position

The Marketing Manager will be responsible for developing the go to market approach and on-going Marketing Strategy for the financial service product suite. This is an exciting time in the organization as we continue to innovate on how we go to market with our solutions and add value to consumers lives. In addition, we are also developing new innovative, digital capabilities to enhance the servicing for our customers. These new cutting-edge solutions will allow a more comprehensive solutions set for our advisors and end customers. We are looking for an exceptional Marketer to help us realize the growth potential of these solutions.     
A Day in the Life:
A day in the life of the Marketing Manager is an enjoyable day which includes working with the Sales team to understand needs to tailor marketing strategies to drive sales growth, co creating marketing strategies and messaging with end customers, working with Product Owners to devise go to market strategies for key product launches. You work with Legal and Compliance partners to devise a messaging strategy that is clear and customer friendly. You work with Analytics Team to track these great marketing initiatives around life insurance products and stories you create to assess their impact. You learn what works and does not and continue to iterate and continuously improve.

Qualifications

This job may be for you if:
  • You are looking for a unique marketing challenge to help drive a new way to market financial products
  • You have experience in launching Marketing Strategies with a keen focus on story telling  
  • You have a fluency in using analytics to make decisions
  • You have experience in developing customer solutions and marketing strategies based on customer insights
  • You have developed segmented approaches to drive personalized messaging and strategies
  • You have created Marketing Approaches and have co-created these solutions with customers to ensure your strategy and messaging is what customers need
  • You have great cross-collaboration skills and can influence and inspire
  • 4+ years Consumer Goods Marketing or Financial services marketing (Financial Services industry experience a plus); Bachelor’s Degree required

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.

Apply Now

Join PrudentialApply for this position

Please fill out the online application and upload your supporting materials. We appreciate the time and effort you put into your application.

Apply Now

Save or Send Email this Job

Get a link to the job and the full description that you can save for later or share with someone you think might be a good fit.

Get Link to this job description in an email to save for yourself or send

Related Job Openings

Full Service B2B Marketing Manager

Marketing - Newark, NJ | Roseland, NJ | Hartford, CT
  • Full Time Position
  • Job No: FUL0003W

At Prudential Retirement, we are passionate about making long-term financial security a reality. We care about helping our clients meet their goals and overcome challenges. That’s why our employees are constantly solving problems and creating innovative solutions that put people at the center and help improve both organizational and individual financial wellness.

The Full Service Strategic Marketing Manager is responsible for managing the development, deployment and measurement of our unique value proposition. This individual will work with internal partners to...

View Job Details

Manager, RFP

Marketing - Roseland, NJ | Scranton, PA | Hartford, CT
  • Full Time Position
  • Job No: PRO000M4
The Proposal Manager (Premier) would be responsible for managing a team of proposal specialists, performing proposal intake, and reviewing proposals to ensure that those are in accordance with our product offering, branding and style guide, as well as grammatically accurate. This leader will guide the team members in researching and crafting non-standard questions and provide mentoring, coaching and talent development; and may occasionally work on high-complexity RFPs.
The leader’s responsibilities include working with Premier sales, subject matter experts, product...
View Job Details

Senior Marketing Management Specialist

Marketing - Shelton, CT
  • Full Time Position
  • Job No: ANN000QJ
The Intermediary Channel Specialist plays a critical role as a liaison to the Annuities Channel team at Prudential. This person is charged with supporting the channel team on key initiatives and projects that will drive business results. The Channel Specialist will partner with the channel team and subject matter experts to create business cases, creative briefs and robust go to market plans, interpret and communicate campaign results. This position is critical to driving engagement in support of intermediaries and the Sales organization alike. He/she will assist with...
View Job Details

Director, Digital Marketing Platforms

Marketing - Newark, NJ
  • Full Time Position
  • Job No: CO 0002E

Who we seek:

Do you love to think of new & innovative ways to market to our customers and drive real business outcomes? Does technology and data driven marketing excite you?

Do you want to work in a startup environment within a large, stable company?

Are you ready to engage in some of our company’s key strategic initiatives?

Do you recognize the importance of a strong organizational culture and can motivate a fast-paced, results-oriented team, without regard for organizational reporting lines?

If so, we may have an exciting new opportunity for you at Prudential....

View Job Details
Search All Prudential Jobs