Marketing - Roseland, NJ | Hartford, CT | Shelton, CT | Iselin, NJ | Newark, NJ | Hartford, CTManager, Participant Engagement

About the position

At Prudential Group Insurance, we are passionate about making long-term financial security a reality. We care about helping our clients meet their goals and overcome challenges. That’s why our teams are constantly solving problems and creating innovative solutions that put individuals at the center and help improve organizational and individual financial wellness.

The Participant Engagement Marketing Manager will be responsible for the management and execution of participant engagement marketing activities for Financial Wellness capabilities and new product solutions. This individual will be involved in developing and driving an integrated strategic marketing plan that supports business objectives around growth and retention. The individual will work closely with the Client, Distribution, Implementation, Customer Office and the internal marketing team to develop and implement the engagement plan to drive desired outcomes for our clients.

Major Responsibilities include:

Partner with middle market Client segment to develop and implementable marketing and digitally focused strategies to drive participant engagement leading to increased retail relationships.

Position the capabilities and the need for email data with clients at implementation to drive better results

Develop and execute marketing engagement plans that reduce cost and complexity and are repeatable and scalable.

Contribute to the learning agenda through client and distribution interactions to bring best practices and insights which will ultimately help to optimize engagement and improve internal processes.

Share results and key performance indicators to build holistic marketing engagement plan and optimize the activity to meet goals


The ideal candidate will have strong strategic marketing experience with a proven track record of driving   individual engagement through market differentiation. Other relevant qualifications are:

5-7 years of experience marketing to individuals (financial services, group insurance, participant engagement and/or financial wellness experience a plus)

Bachelor's degree preferred

Experience with B2B and B2C marketing

Experience with digital marketing and new marketing trends

Demonstrated ability to build out a marketing plan with specific outcomes

Proven analytical skills enabling the individual to collaborate with others to identify potential solutions and to think objectively

Strong project management skills, with high attention to detail. Able to handle large volume of projects

Exceptional verbal and written communication skills—good marketing story teller

Ability to quickly develop a deep knowledge of the company, industry, products and services

Ability to work independently to achieve objectives, seeking manager's input as needed

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.

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