Responsible for completing and/or coordinating requests for proposals RFPs and consultant questionnaires which accurately and favorably present the organizations products and services. Typically completes consultant questionnaires independently that may require additional research, analysis, creativity and judgment. Organize, attend and contribute to strategy meetings with Sales, Underwriting and Subject Matter Experts to ensure alignment and responsiveness. Develop proposal content through original writing and adapting boilerplate content. Collaborate with internal...
Marketing - Roseland, NJ | Hartford, CT | Shelton, CT | Iselin, NJ | Newark, NJ | Hartford, CTManager, Participant Engagement
About the position
At Prudential Group Insurance, we are passionate about making long-term financial security a reality. We care about helping our clients meet their goals and overcome challenges. That’s why our teams are constantly solving problems and creating innovative solutions that put individuals at the center and help improve organizational and individual financial wellness.
The Participant Engagement Marketing Manager will be responsible for the management and execution of participant engagement marketing activities for Financial Wellness capabilities and new product solutions. This individual will be involved in developing and driving an integrated strategic marketing plan that supports business objectives around growth and retention. The individual will work closely with the Client, Distribution, Implementation, Customer Office and the internal marketing team to develop and implement the engagement plan to drive desired outcomes for our clients.
Major Responsibilities include:
Partner with middle market Client segment to develop and implementable marketing and digitally focused strategies to drive participant engagement leading to increased retail relationships.
Position the capabilities and the need for email data with clients at implementation to drive better results
Develop and execute marketing engagement plans that reduce cost and complexity and are repeatable and scalable.
Contribute to the learning agenda through client and distribution interactions to bring best practices and insights which will ultimately help to optimize engagement and improve internal processes.
Share results and key performance indicators to build holistic marketing engagement plan and optimize the activity to meet goals
The ideal candidate will have strong strategic marketing experience with a proven track record of driving individual engagement through market differentiation. Other relevant qualifications are:
Bachelor's degree preferred
Experience with B2B and B2C marketing
Experience with digital marketing and new marketing trends
Proven analytical skills enabling the individual to collaborate with others to identify potential solutions and to think objectively
Strong project management skills, with high attention to detail. Able to handle large volume of projects
Exceptional verbal and written communication skills—good marketing story teller
Ability to quickly develop a deep knowledge of the company, industry, products and services
Ability to work independently to achieve objectives, seeking manager's input as needed
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at firstname.lastname@example.org for more information about doing business with Prudential.Apply Now
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