Marketing - Newark, NJ Director, Research Consulting

About the position

Decision Insights Group is Prudential’s in-house research consultancy that provides the enterprise with the confidence to make smart decisions and drive company growth by leveraging deep knowledge of primary market research, innovative techniques, and analytic expertise to form customer-centric, fact-based perspectives and strategic advice. Our mission is to drive business growth through strategic, relevant and actionable insights that are well grounded in customer understanding and business acumen.

Reporting to the VP, Head of Research Consulting, the Director of Research Consulting is responsible for the strategic engagement and support the insights needs of Prudential’s Individual Solutions Group (ISG), inclusive of Prudential Individual Life Insurance, Prudential Advisors and Prudential Annuities.

Specific responsibilities include:  

  • Diagnosis of underlying business questions: combine internal business acumen with external knowledge of industry and consumer trends to accurately diagnose underlying business issues/ challenges and translate these issues into appropriate research objectives.

  • Definition of knowledge gap and research objectives: collaborate with ISG stakeholders to develop a research agenda in support of ISG business priorities.

  • Connect dots across initiatives and prioritize based on impact: Conceptualize and lead cross-business, forward thinking market research initiatives that supports ISG’s efforts to better serve customer’s needs and provide new opportunities for business growth.

  • Collaborate to execute end-to-end research projects: serve as leader of project teams comprised of subject matter experts across DIG, including project managers, audience experts and data analysts. Responsible for overall project success and impact to ISG businesses.

  • Advise to inform business decisions with insights: package and deliver insights along with pragmatic recommendations to senior ISG stakeholders. Influence stakeholders to act on the recommendations.

Qualifications

  • Bachelor’s degree required, MBA or other advanced degree preferred.
  • Minimum 7 years of overall market research or consulting experience
  • Minimum 2 years leading a team
  • In-depth experience with a wide array of syndicated and custom research programs, including brand, advertising & positioning studies, awareness & usage, new product and service development, and voice of the customer research
  • Strong business acumen with prior experience in global financial services required; specifically, insurance and annuities
  • Outstanding influence skills and demonstrated ability to work with senior stakeholders across business lines to build confidence and inspire collaboration
  • Strong communication skills and ability to work comfortably at the most senior levels of the business through clear written and verbal communications
  • Excellent storyteller with proven track record of delivering actionable insights succinctly, in a compelling and engaging way
  • Courageous leader with demonstrated ability to maintain objectivity and the willingness to “take a stand.”
  • A “player-coach” who is comfortable stepping back to empower others but can roll up his/her sleeves and work alongside the team
  • Willingness and ability to travel to different internal client locations across NJ and CT in the U.S.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.

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