Marketing - Newark, NJ Director, Life Events Customer Strategy and Execution

About the position

Who we seek:

Are you someone who enjoys driving outcomes across several growth and efficiency opportunities?

Are you someone that has experience connecting customer solutions across investments, insurance, debt and income solutions?

Do you want to work in a startup environment inside a company with tremendous history, significant operating cash flow, and earnings?

Do you recognize the importance of a strong organizational culture and can motivate a fast-paced, results-oriented team that is technology enabled?

If so, we may have an exciting new opportunity for you at Prudential!

The Customer Office at Prudential is a team that merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best in class experiences to our customers. It’s an exciting and engaging environment with an agile mindset where team-members are encouraged to expand their skills, test creative boundaries, share new ideas, and, most importantly, have fun.

Our fast-paced organization is seeking Director, Life Events Customer Strategy and Execution to define and own its end to end approach for a key life event driven population. You will be accountable for driving the development & execution of key customer growth strategies. You will collaborate closely with business leadership across Prudential to identify opportunities among key customer segments, develop the strategies and initiatives to capture that opportunity, and drive the cross channel, cross business execution with the responsibility for outcomes and KPIs. You will lead the efforts and partner with business teams, product management, marketing, sales, service, and technology teams to deliver an exceptional customer experience and significant economic outcome for the customer and the company. Successful candidate will have a proven track record of delivering results.

Responsibilities include:

  • Support development of end-to-end strategy for key growth segments with the goal of optimizing relationships and retain “money in motion”
  • Collaborate across businesses and partner with key stakeholders to develop end-to-end customer experience solutions including phone, paper and digital channels
  • Manage key relationships between partner product, marketing and technology organizations and build relationships with key stakeholders to understand the ongoing needs of the customer
  • Manage project development and execution to drive key initiatives to meet 7-year targets


•Minimum of 8 years of experience in financial services, preferably in the Wealth Management or Investment Strategy area.

•Proven track record of successful customer facing solutions execution.

•Consumer financial services industry knowledge and empathy towards customer needs.

•Excellent time management / organizational and negotiation skills.

•Ability to go deep into the details as warranted – both a planner and a “doer."

•Strong cross-functional collaborator and ability to build relationships with executive stakeholders; Demonstrate influence management skills within matrixed organizations

•Ability to self-start, prioritize and stay organized in a dynamic work environment

•Ability to represent strategic thoughts visually. Excellent presentation skills, including PowerPoint, required

•Excellent verbal and written communication skills

•Ability to communicate with employees at all levels of the organization

•Working experience of agile delivery and journey mapping

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.

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