Marketing - Newark, NJ | Shelton, CT | Hartford, CTMarketing Director

About the position

The Marketing Director will be responsible for leading the development of the go to market approach and on-going Marketing Strategy for the product suite. They would lead a team to help develop the positioning, development of target personas and understand the customer journey and help devise strategies to help overcome any obstacles in that journey. This is an exciting time in the organization as we continue to innovate on how we go to market with our solutions and add value to consumers lives. We are looking for an exceptional Marketer and leader to help us realize the growth potential of these solutions.     
A Day in the Life:
A day in the life of the Marketing Director is an enjoyable day which includes working with Senior Product Team, Senior Sales Teams to understand the target segments, the product set and tailoring marketing strategies to enable sales growth. The Director would be interacting with his/her team to develop personas, understand high level messaging, develop recommendations on channel approach and help drive execution of these strategies. The Director would lead the charge in ensuring measurement of these great marketing initiatives to understand what is working and what is not. They would make recommendations for the variable annuities product suite based on learnings and help guide the team, continuously iterating to become a best in class marketing organization.


This job may be for you if:
  • You are looking for a unique marketing challenge to help drive a new way to market financial products
  • You are an inspirational leader and known as a change agent
  • You are curious and also lead by thinking customer first
  • You have experience in launching Marketing Strategies in a best in class organization
  • You have experience in developing KPIs and tracking key marketing initiatives
  • You have experience in developing customer solutions and marketing strategies based on customer insights
  • You have digital marketing experience and have led innovative digital marketing strategies
  • You have led a Marketing Organization in driving go to market strategies
  • 8+ years Financial services industry experience a plus; Bachelor’s Degree required

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.

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